We have 5 years experience working in various sustainability focused projects. This has opened our eyes to the reality of humanities disposable lifestyle and led us to create a fashion brand whose products were beautiful, functional, affordable and tackle waste from every angle. We are strong advocates of slow fashion, a term which describes our battle against reckless consumerism in the fashion industry (fast fashion). It is encouraging consumers to slow down and make more conscious decisions.
Our bags are made from over 99% locally sourced materials, with at least 95% of them being made from recycled materials! They mainly consist of ex Ministry of Defence Canvas tents. The canvas is very thick and durable, in fact much of it has already survived 30 years, and we expect it to survive another 30! Even the straps, webbing features and plastic hardware are surplus military grade materials. The creation of these bags have a very small carbon footprint. The only new materials on this bag are the zips and the thread. We have sourced our zips locally from a factory in Leicester, which is the last remaining zip factory in the UK.
Strength has been our main priority with this collection and every design detail reflects this. We aren't using seams in areas of heavy strain. Large compartments are double lined and every seam edge is sealed. We are using the strongest available thread (normally used for heavy duty leather work). In fact we are so confident of their strength that we are offering a 3 year guarantee with every bag.
We recently teamed up with The Northampton Hope Center, a local homeless charity. Together we are piloting a scheme to offer employment to vulnerable and homeless people. A new Lottery funded project will allow for a liaison officer to support the candidates transition into the role. Angela and Chris are our first two employees and will be given the opportunity to learn from Dawn and gain invaluable skills and experience that they can carry with them throughout the rest of their life. As our business grows we will continue to work with the hope centre to find new employees.
We believe this scheme will be a huge success and hope to set an example to other employers. We will be writing future blogs on the progress of this scheme. A portion of each sale will be donated to the Hope centre.
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