fbpx AIRE (British Brand) British Home and Garden Brand

About

Artist and designer, Claire Williams launched AIRE with the goal of making exquisite hand-crafted, luxury wallpaper that evoked emotions of escapism and serenity through beauty and opulence.

Located in the beautiful rolling hills of Lancashire, AIRE takes its inspiration from the rich textile and printing history of the surrounding mill towns.

Mixing the classic elegance of timeless design with modern printing and production techniques, AIRE is at the vanguard of a new wave of innovative and creative wall-coverings and print-wares, which create a delicate discussion of nostalgic modernity in interiors.

A principle of AIRE is the focus on 'luxury' as a transfer of the passion of craftsmanship into an experience and atmosphere. Claire prides herself on creating a product that allows an interior to convey a warm and welcoming ambience and an exciting visual encounter.

Combining tradition and modernity with a resolutely forward design sensibility, whilst always striving to innovate, results in modern classics that eschew short-lived trends.

With time-honoured hand drawing methods, luxuriant materials and colourful, innovative print practices, AIRE conjures up delicate wallpaper designs suitable for both traditional and modern environments.

Initially hand drawn using traditional drawing methods, the delicate watercolour floral designs are evocative of the British countryside and a bygone era of style and beauty. Designed to look faded and dream like with floral elements morphing into one another, rather than precise definitive marks, curated colours are independently strong but sit perfectly in unison.

Produced by layering onto substrates of pearlescent, metallic and foil papers, the finished product is then deftly formed to create an artful wall covering that is completely timeless and yet thoroughly modern.

Whether hung in a heritage home or a contemporary workspace, these sophisticated wallpapers transcend time and place to generate a warm, welcoming and peaceful atmosphere. Thanks to their eternal exquisiteness, the wallpapers bring a touch of glamour to any room and bestow a feeling of calm tranquillity.

Complimenting the wall-coverings, AIRE has collaborated with various artisans to bring further products to market. Lampshades, upholstery fabric, ceramics and metal furniture inserts have added diversity to the forward thinking brand. AIRE welcomes enquires for bespoke residential and commercial commissions.

As an award winning brand, we focus on creating limited collections that are made to order to ensure quality and longevity. A process that we proudly invest a significant amount of time in.

With foundations firmly built in the historic Lancashire landscape, AIRE is a home-grown British brand, rooted in time and place. Drawing its creativity from this, AIRE is also committed to working solely with other British businesses at all stages of the journey, from production to distribution.

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Provenance

Established

2016

Manufactured

Our manufacturing hub is primarily based in the north west of England. We manufacture the wallpaper and fabric in Lancashire at factories that are separated only by miles. Our tea towels are also printed in the UK and again manufactured in Lancashire. Designs that are silk based are printed in Cheshire. Lampshades are made by hand in Manchester, using the wallpaper and fabric. As we continue to develop our new products, we will inevitably expand our network of UK manufacturers and craft people. With a studio based on the Manchester and Lancashire border, we are extremely grateful of the talent and knowledge we have on our doorstep.

Components

We believe that the most important components that we source are the skilled workforce that brings the different collections together. Whether it's the wallpaper and fabric printing factories in Lancashire, the silk printing in Cheshire, the lampshade manufacturing in Manchester, every worker has contributed a undeniable level of skill and knowledge when crafting AIRE products. This is something that we are truly proud of and committed to developing as our brand grows with a focus of maintaining not only heritage but creating opportunities for future generations.

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