Inspired by family heritage and born out of a devotion to British manufacturing, Private White V.C. is committed to producing quality everyday menswear using the finest British materials and craftsmanship. The collection is designed by former head of Dunhill menswear, Nick Ashley and directly influenced by Jack White’s own wardrobe. The result is wearable contemporary garments which balance both timeless style and functionality.
All Private White products are made in Britain, mostly in their factory in Salford, Manchester. John Smedley of Derbyshire make their lightweight knitwear and their shoes are sourced from a footwear manufacturer in Northamptonshire.
All materials are sourced locally where possible, with the majority of cloth being supplied from the mills in the Lancashire area. Much of the woven fabric is from Mallalieu’s of Delph, only a few miles from the factory, and the yarn is sourced from Gledhill’s across the valley.