fbpx Superlove Merino (British Brand) British Baby & Child Brand
Superlove Merino

Superlove Merino


Superlove is an adventurous brand for adventurous little people. We take nature's 'Super Fibre' - Superfine Merino Wool and create clothing and sleep bags for babies, toddlers and children aged 0 - 6 years, that are as high performing as they are supersoft and cute.

We source the best quality merino wool in the world to create a signature fabric that is perfect for the cooler British and European climate - Superfine, Supersoft and Superwarm. In Superlove Merino little ones will stay snug, dry and comfortable, all day long and all year round.

Superlove in both name and in nature, we've made sure that our beautiful Merino products are ethical in every way - kind to animals, people and the environment we all share.

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All Superlove Merino garments are designed (and tested) in the English Lake District and made in Nottingham and Cumbria.


Superlove sources the finest merino wool in the world. It is farmed predominantly in New Zealand under the ZQ accreditation programme which guarantees the highest standards of animal welfare, environmental care, and social sustainability, along with delivering premium quality “fit for purpose” fibre.

Superlove Merino
First Floor, Unit 3, Staveley Mill Yard
United Kingdom