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Roundabout Childrenswear

Roundabout Childrenswear


"Bought some shorts a while ago and WOW!!! They wash well, they look good, fit well and will last ages. Very happy with them, will have to invest in some more soon!" Review posted on the Roundabout Facebook page by Lisa, 2 August 2018

Roundabout is a premium brand capturing those special childhood memories of outdoor adventure. Play and explore with family and friends in fun, easy to wear style. Enjoy the tradition of handmade clothes with a contemporary look. Choose original, limited edition designs proudly made in Britain.

Jo started the business in 2015 inspired by the dresses her mother made when she was a child. Jo's philosophy is to create well-made, attractive, fun clothes that children will choose for themselves. In Jo's own words, "the clothes must be practical and look good. I believe children should be having fun outdoors in clothes that will wash well and wear again and again. I love finding novelty prints that boys and girls can wear and have chosen some especially bright colours for this Autumn/Winter." You can see the clothes on the website or by visiting Jo on her stand at a variety of events all listed on the website. There is also now a small selection of dresses in the gift shop at Blenheim Palace, Oxfordshire and the Dunster Living shop in Somerset. If you fancy a treat, you can book a visit to HIghgrove in Gloucestershire where the dresses will be in their Christmas Shop.

Jo has added reversible trousers to the range which turn inside out so you can choose from needlecord or a novelty print cotton. Jo is designing a new and exciting product in time for Christmas shopping, so keep an eye on the 'What's New' page of the website.

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Jo does all the design work, creating the patterns, grading the sizes and sampling. Based on the beautiful Hampshire south coast, she also cuts everything herself and then sends the pieces to her growing team of very experienced, highly skilled seamstresses who sew the clothes beautifully. Jo is focused on providing a high quality product, 'it's all about attention to detail and making sure the clothes will be durable, washable and long-lasting". Handmade with care and attention to detail, we believe in buy better, buy less; choose clothes which will stand the test of time.


Jo only uses 100% cotton for the clothes and sources her fabrics from a number of different UK designers. At the moment, all their fabrics are printed abroad in Vietnam, Japan or the US.

Roundabout Childrenswear
United Kingdom