Jo does all the design work, creating the patterns, grading the sizes and sampling. Based on the beautiful Hampshire south coast, she also cuts everything herself and then sends the pieces to her growing team of very experienced, highly skilled seamstresses who sew the clothes beautifully. Jo is focused on providing a high quality product, 'it's all about attention to detail and making sure the clothes will be durable, washable and long-lasting". Handmade with care and attention to detail, we believe in buy better, buy less; choose clothes which will stand the test of time.
Jo only uses 100% cotton for the clothes and sources her fabrics from a number of different UK designers. At the moment, all their fabrics are printed abroad in Vietnam, Japan or the US.