Member News: Boy Wonder featured in Grazia magazine

Boy Wonder Grazia magazine

Boy Wonder is proud to be included in a Grazia magazine double page feature alongside other childrenswear brands

Boy Wonder is a boy’s fashion brand that is playful and positive, where boys can enjoy fashion as much as girls. Founder, Ismay Mummery, launched the brand after she grew frustrated by the lack of choice available for boys clothing on the high street.

After working in various roles as a fashion designer both in-house and freelance, Ismay developed a love for prints. Following the birth of her son, she also became aware of the chemicals used in everyday products. Wanting her son to have a fairer, greener, cleaner future, Boy Wonder was born to offer colourful and sustainable clothing for boys.

Having lived in Sweden, Ismay combines Scandinavian influences with her British cultural heritage to inspire the quirky hand-drawn prints of the Boy Wonder collection.

Boy Wonder Fish and Chips UK-made childrens T-shirt

Spotting the fun designs of Boy Wonder’s clothing, Grazia has featured the brand in their magazine. Their best-selling fish & chips t-shirt sits happily alongside other childrenswear brands such as Fendi, Stella McCartney & Browns. The design is inspired by happy holidays in Wales, eating fish & chips on the beach.

This tee, as well as all of their products, are made with certified organic cotton. Knitted, printed and made ethically in Britain just over 20 miles from their studio.

Their garments have been specifically designed to have grow room so it lasts longer as your child grows. Each product also comes with a complimentary repair kit and care guide.

Boy Wonder Fish and Chips UK-made childrens Sweatshirt
Boy Wonder’s ‘Fish and Chips’ design also comes in a children’s Sweatshirt

It’s fantastic to see the spotlight on UK brands in big publications, we can only expect the interest to grow! Why not pick up a copy of Grazia magazine and discover brands like Boy Wonder today.

Find out more about Boy Wonder here.

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