Some more interesting UK manufacturing statistics

Written by: on :: 5 Comments

made_in_britain_stoves_union_flag_cookerFurther to my post a while back with some interesting UK manufacturing statistics , I now have some more great findings* kindly given to me by Stoves, who still manufacture cookers in the UK from their Merseyside headquarters.
Their survey found:

  • Half of UK consumers think British brands should bring manufacturing back to the UK
  • 40% think HP Sauce is British-made (it’s not, it’s made in the Netherlands)
  • 43% think the same of Royal Doulton which although designed in the UK is now manufactured in the Far East
  • 32% rate Dyson as a British manufacturer despite production taking place in Malaysia
  • 23% did not know Raleigh had moved production to the Far East in 2003
  • 36% of people said that they buy British whenever they can
  • More than a third of people said they would buy British-made products more often if it was easier to identify them

As a result of the findings Stoves have launched a campaign for a standardised ‘Made In Britain’ marque to be used on British-made products. A nationwide student design competition is being run to create the marque, with the winning logo to be revealed in June 2011.

The more publicity that UK manufacturing receives like this, the more that the public will start to question where the products that they buy are actually made, and by whom. The majority of those polled by Stoves said that supporting UK manufacturing and jobs is the main incentive for them buy British. If those British-made products are made easier to identify by this new marque, then that would be great.

For more information about Stoves and its Made In Britain Marque campaign visit their website.

*Survey of 1,000 people carried out in January 2011 by Your Say Pays on behalf of Stoves

WE WOULD LOVE YOUR COMMENTS...

5 Responses

  1. I hope Stoves can make this work. British Made for Quality tried a similar marque but it didn’t seem to take off. As a British manufacturer I have talked to a number of people about promoting British made (including politicians) but in the past there has been little or no appetite (after all we in a global economy, I’m told). However British farmers have managed to pushed their products and have been successful. Perhaps it is finally time for the British manufacturer to do the same.

  2. Kate H says:

    I hope so Syd. There has certainly been a lot of talk in the fashion press recently about manufacturing returning to the UK. This is partly driven by the rising cost of sourcing from place such as China, but also because there is a renewed interest in British heritage and the skills that this country once had that are now being lost.
    Worth checking out if you are interested is the Drapers Save our Skills Campaign which has some very high profile retailers such as Philip Green involved.

  3. [...] the solution to bring manufacturing back home? In a survey by ‘You Say Pays’ half of UK consumers said they thought that British brands should bring manufacturing back to the [...]

  4. [...] a recent survey, 50% of UK consumers stated that they believed British brands should bring manufacturing back to [...]

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