Make it British was in two articles in the press this week – fighting the cause for UK manufacturing
The first article was a soapbox piece for The Telegraph entitled ‘The government must clamp down on firms that claim to manufacture in the UK but do not‘. In it I was asked to state my case for why I believe that it is wrong for companies to deceive consumers into thinking that a product is British-madewhen it is in fact made overseas. If you read this blog regularly then you probably know the sort of brands that I am talking about – they often have a tagline such as ‘Fabulously British’ or ‘Great British Style’ when their product’s provenance is nothing of the sort. It’s what I call ‘Fake it British‘. You can read the full article and what I have to say about it here.
The second was a piece that I was asked to write for the Vodafone Your Better Business website, with the much more positive title of ‘How “Made in Britain” is driving business sucess’. In it I give examples of how an increased demand for British-made products has helped firms drive sales to the point where we now manufacture more in this country than we actually did thirty years ago. And if you don;t believe that’s true, then you’re not alone. Three quarters of respondents in a recent YouGov poll also thought that manufacturing was on a downward spiral too. How wrong they all are!