We’ve rebranded to reflect the growing mix of Make it British members and to give us a new modern look
When I launched Make it British nearly six years ago, it was mainly about fashion and textiles, so it was apt that the Make it British logo had a cotton reel in it. Since then our focus has changed a bit and the Make it British campaign now embraces a much wider range of manufacturing and British-made brands. So we felt it was time for a change.
We appointed Lythgoe Studio to develop a brand new look for us – something that was bold and modern, and that represented quality, British design. We toyed with the idea of having a Union Jack in it, but in the end we decided that the red, white and blue flag had been well over-used of late.
Stuart Lythgoe, creative director at Lythgoe Studio, says his aim with the Make it British logo was “to create a simple typographic execution which allowed the brand to be easily identifiable…whilst retaining the essence of the Make it British ethos – supporting British brands and UK manufacturing.”