Marks & Spencer to collaborate with the British Fashion Council in a 3 year plan to bring Best of British manufacturing to the High Street
In an announcement made by the British Fashion Council (BFC) this week, it has begun a collaboration with retailing giant Marks & Spencer to celebrate ‘British fashion, home-grown talent and sustainability’.
Speaking about the announcement, Natalie Massenet, Chairman of the BFC, said “The M&S brand is synonymous with all things British so we are delighted that they will be partnering with us to champion the very best of the UK’s manufacturing, textiles and practice. We are charging them with taking a lead on positive fashion and change within our industry. Myself and the team are looking forward to developing this with them over the next three years”
As part of the initiative M&S will launch two new clothing collections in what it describes as a combination of ‘British heritage, sourcing and production’.
It always makes us a little nervous when the phrase ‘British Heritage’ is used by a brand or retailer as it often denotes implying a product is British made when not all of it actually is (read Burberry, Barbour et al), so we hope that M&S will be sticking to their guns on this one and making 100% of their ‘Best of British’ collections here. If they do it is a major step forward for British retail and we applaud them.